smlogs

The term E-zine is short for ‘electronic-magazine’ and refers to online publications of existing magazines or magazines that are only available online, which are distributed via a multimedia platform.
An E-newsletter is very similar to an e-zine in its distribution methods. An E-newletter, however only contains information that is relevant to the recipients.E-zines can be used for promotional purposes, where as E-newsletters are more suited to informational purposes. Both online experiences closely reflect the purposes of their materialized siblings newsletters and magazines. E-newsletters can be found in a variety of websites, which use it for business purposes or membership purposes. E-zines can be found on websites set up specifically for the marketing of magazines such as:
http://www.cosmopolitan.com.au (reflects the articles in each month’s magazine)
http://www.bardot.com.au (website of a female retail outlet, which provides –newsletters to members to advise them of approaching sales and general info) For a subscription, most administrators will request some personal information such as a full name, age, email and gender. This information can give them a general idea of the demographics of their clientele. E-newsletters are then mass generated to this email database.